June 2 (Reuters) - Meta Platforms ( META ) aims to allow

brands to fully create and target advertisements with its

artificial intelligence tools by the end of next year, the Wall

Street Journal reported on Monday, citing people familiar with

the matter.

The social media company's apps have 3.43 billion unique

active users globally and its AI-driven tools help create

personalized ad variations, image backgrounds and automated

adjustments to video ads, making it lucrative for advertisers.

A brand could provide a product image and a budget, and

Meta's AI would generate the ad, including image, video and

text, and then determine user targeting on Instagram and

Facebook with budget suggestions, the report said.

Meta also plans to let advertisers personalize ads using AI,

so that users see different versions of the same ad in real

time, based on factors such as geolocation, according to the

report.

The owner of Facebook and Instagram, whose majority of

revenue comes from ad sales, did not immediately respond to a

Reuters request for comment.

Social media firms such as Snap, Pinterest ( PINS )

and Reddit ( RDDT ) are increasingly investing in AI and machine

learning tools to attract advertisers in an intensely

competitive and crowded digital ad market.

Technology firms such as Google and OpenAI have also

launched video and image-generation AI tools, but their

widespread adoption in advertising remains in doubt as marketers

weigh concerns over brand safety, creative control and quality.

CEO Mark Zuckerberg stressed that advertisers needed AI

products that delivered "measurable results at scale" in the

not-so-distant future. He added that the company aimed to build

an AI one-stop shop where businesses can set goals, allocate

budgets and let the platform handle the logistics.