Aug 2 (Reuters) - Meta is in discussions with
actors such as Awkwafina and Judi Dench, as well as influencers,
for the right to use their voices in its MetaAI digital
assistant product, the New York Times said on Friday.
The social media giant is also in talks with comedian
Keegan-Michael Key, among other celebrities, and Hollywood's top
talent agencies were involved in negotiations, the newspaper
said, citing people familiar with the matter.
While details such as who may sign on are still uncertain,
the paper said Meta could pay millions of dollars in fees to the
actors if a deal was reached.
Meta did not immediately respond to Reuters' request for
comment.
On Wednesday, Meta signaled it would continue to spend big
on AI infrastructure. Like many tech peers, it has been plowing
billions of dollars into its data centers to capitalize on the
boom in generative artificial intelligence.