12:06 PM EDT, 06/12/2025 (MT Newswires) -- Meta Platforms ( META ) filed a lawsuit against Joy Timeline HK Ltd., the company behind CrushAI, which offers "nudify" apps to create artificial intelligence-generated nude or sexually explicit images of individuals without their consent.

The lawsuit, filed in Hong Kong, where the company is based, seeks to block Joy Timeline from advertising CrushAI apps on Meta's platforms, including Facebook and Instagram.

"This follows multiple attempts by Joy Timeline HK Ltd. to circumvent Meta's ad review process and continue placing these ads, after they were repeatedly removed for breaking our rules," Meta said Wednesday in a statement on its website.

Joy Timeline HK didn't immediately reply to a request for comment from MT Newswires.

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