May 24 (Reuters) - Meta Platforms ( META ) has offered
to limit the use of certain data from all advertisers on its
Facebook Marketplace platform, as part of amendments to the
proposals accepted by the Competition Market Authority (CMA) in
November, the regulator said on Friday.
The CMA had accepted commitments from Meta in November that
would prevent the social media giant from "exploiting" its
advertising customers' data.
Those proposals included giving competitors that
advertise on its platforms the ability to opt out of having
their data used for improving Facebook Marketplace.
The British competition watchdog has accepted the proposed
changes on a provisional basis and is inviting views from
interested third parties on the matter. The consultation closes
on June 14.
Other changes, if any, to Meta's proposals, accepted
earlier, were not disclosed.
Amazon.com ( AMZN ) in November also committed to not using
marketplace data from rival sellers to ensure an even playing
field for third-party sellers.