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Meta to show rival ads providers on Marketplace after EU antitrust fine
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Meta to show rival ads providers on Marketplace after EU antitrust fine
Feb 13, 2025 7:22 AM

BRUSSELS, Feb 13 (Reuters) - Meta Platforms ( META )

will allow rival classified ads service providers to list their

ads on Facebook Marketplace, the company said on Thursday, three

months after it was hit with a 797-million-euro ($828 million)

EU antitrust fine for giving its own service an unfair

advantage.

The European Commission in its decision in November last

year said the U.S. tech giant had imposed unfair trading

conditions on its rivals and had also tied Facebook Marketplace

to its social network Facebook in breach of EU antitrust rules.

Calling it the Facebook Marketplace Partner Progam, Meta

said the scheme is a response to the EU competition watchdog

even as it challenged the fine in court.

"This new program will mean that third-party partners

(specifically, online classified ad service providers as defined

in the European Commission's decision) will be able to list

their consumer-to-consumer inventory on Facebook Marketplace,"

Meta said in a blogpost.

"That inventory will appear side by side with other

third-party inventory and Facebook user listings."

The company tested the scheme in Germany, France and the

United States with eBay last month.

($1 = 0.9630 euros)

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