Sept 13 (Reuters) - Meta Platforms ( META ) will begin

training its AI models using public content shared by adults on

Facebook and Instagram in the UK over the coming months, the

company said, after it had paused the training in the region

following a regulatory backlash.

The company will use public posts including photos, captions

and comments to train its generative artificial intelligence

models, it said on Friday, adding that the training content will

not include private messages or information from accounts of

users under the age of 18.

The update follows Meta's decision in mid-June to pause the

launch of its AI models in Europe after the Irish privacy

regulator told the company to delay its plan to harness data

from social media posts.

The company had then said the delay would also allow it to

address requests from Britain's Information Commissioner's

Office (ICO).

"Since we paused training our generative AI models in the UK

to address regulatory feedback, we've engaged positively with

the ICO ... this clarity and certainty will help us bring AI at

Meta products to the UK much sooner," Meta said on Friday.

Facebook and Instagram users in the UK will start receiving

in-app notifications from next week explaining the company's

procedure and how users can object to their data being used for

the training, Meta added.

In June, the company's plans faced backlash from advocacy

group NOYB, which urged national privacy watchdogs across Europe

to stop such use of social media content, saying the

notifications were insufficient to meet EU's stringent EU

privacy and transparency rules.