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Meta unveils new AI video feed Vibes
Sep 25, 2025 1:11 PM

Sept 25 (Reuters) - Meta Platforms ( META ) launched a

new feed of AI videos, called Vibes, as the social media giant

looks to fast-track work on artificial intelligence technology.

Vibes, a platform where users can create and share

short-form, AI-generated videos, will be rolled out to the Meta

AI app and on the meta.ai website starting on Thursday.

Users can make videos from scratch, work with content they

already have, or remix a video from the feed, along with options

to add new visuals or layer in music.

The content can then be uploaded directly to the Vibes feed

or cross-posted to Instagram and Facebook stories and reels.

Meta, which generated nearly $165 billion in revenue last

year, reorganized its AI efforts in June under a division called

Superintelligence Labs after setbacks for its open-source Llama

4 model and key staff departures.

It is betting that the division would generate new cash

flows from the Meta AI app, image-to-video ad tools and smart

glasses.

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