(Reuters) -Meta Platforms ( META ) launched a new feed of AI videos, called Vibes, as the social media giant looks to fast-track work on artificial intelligence technology.

Vibes, a platform where users can create and share short-form, AI-generated videos, will be rolled out to the Meta AI app and on the meta.ai website starting on Thursday.

Users can make videos from scratch, work with content they already have, or remix a video from the feed, along with options to add new visuals or layer in music.

The content can then be uploaded directly to the Vibes feed or cross-posted to Instagram and Facebook stories and reels.

Meta, which generated nearly $165 billion in revenue last year, reorganized its AI efforts in June under a division called Superintelligence Labs after setbacks for its open-source Llama 4 model and key staff departures.

It is betting that the division would generate new cash flows from the Meta AI app, image-to-video ad tools and smart glasses.