Jan 16 (Reuters) - Facebook parent Meta's

"Community Notes", similar to that used on Elon Musk-owned

social media platform X, will not apply to paid ads when they

arrive later this year, a person familiar with the matter told

Reuters on Thursday.

Community Notes on Meta Platforms ( META ) will be enabled for

organic content, a source said. Organic content are posts that

Meta hasn't been paid to promote.

Aspects of the program remain subject to change, according

to the Wall Street Journal that first reported the development,

adding that brand and influencer organic posts might not be

subject to Community Notes when they first go live.

"We are making the transition to Community Notes over the

next couple of months in the United States and, as with any new

product rollout, we'll continually evaluate and improve it over

the course of the year," a Meta spokesperson said in a

statement.

Any assertions about how the product will work aside from

what we've already officially communicated are pure speculation,

a Meta spokesperson said.

In Meta's biggest overhaul of its approach to managing

political content, the company scrapped its U.S. fact-checking

program last week and announced plans to a system of "Community

Notes" ahead of U.S. President-elect Donald Trump's

inauguration.

The social media company will start phasing in "Community

Notes" in the U.S. over the next couple of months and improve

the model over the year.