07:50 AM EDT, 10/21/2024 (MT Newswires) -- Metro (MRU.TO) said on Monday it will officially launch its loyalty program, Moi Rewards, in Ontario on Thursday, October 24, with RBC's Avion Rewards (RY.TO, RY) as its core loyalty partner.

This follows the 2023 launch of METRO's Moi coalition loyalty program in Quebec.

Moi Rewards program will also link with RBC's Avion Rewards, so that members can earn bonus Moi Rewards points on purchases made with a linked RBC debit or credit card. Bonus points are fully redeemable at all Metro banners participating in the Moi Rewards program in Ontario, Quebec and New Brunswick.

RBC and METRO's loyalty partnership began last year with the initial launch of Moi in Quebec and New Brunswick and the introduction of the moi RBC Visa credit card.