MEXICO CITY, Jan 31 (Reuters) - A crowd-funded short
film spoofing the year's most Oscar-nominated movie is set to
screen in Mexican cinemas, as local backlash against French
crime musical "Emilia Perez" pits an amateur comedy against the
cinema establishment.
"Emilia Perez," the story of a Mexican cartel boss who
enlists a lawyer to help her disappear and transition into a
woman, garnered 13 Oscar nominations and swept up awards at the
prestigious Cannes Film Festival and the Golden Globes,
including best non-English language film.
However, the film has met with strong backlash in Mexico
over criticisms of its poor Spanish, use of stereotypes, filming
in Paris with few Mexican cast members and light treatment of
the issue of forced disappearances - more than 100,000 people
are missing in Mexico.
Auteur director Jacques Audiard also was criticized for
saying he did not feel he needed to do much research to make the
movie, which debuted on Netflix ( NFLX ) late last year.
In Mexico, a consumer watchdog had to order top cinema chain
Cinepolis to clarify its guarantee policy after many spectators
complained that they had not received refunds after walking out
of the movie.
While Mexican screenings of "Emilia Perez" remained largely
empty, trans filmmaker Camila Aurora created a GoFundMe to
answer with "Johanne Sacreblu," the story of "a trans heiress to
France's biggest baguette business who seeks to destroy her
country's systemic racism with her strongest weapon... love."
The 28-minute musical, which features croissants, mimes,
rats and painted mustaches, premiered on YouTube on Jan. 25 and
quickly went viral, gaining some 2 million views in less than a
week.
On Thursday, Aurora announced that cinema chain Cinedot
would screen the movie. Cinedot later reshared the announcement
on social media. Aurora said they were still working out
technical details before announcing a release date.
"Sometimes I think I had an anxiety attack during filming,
fell into a coma and this is all a dream," Aurora said on
TikTok. She said she was working on an extended feature-length
version with fresh casting, and launching themed merchandise.
"It's an honor to announce that we are looking for more
members of the Resist-dance," she said.
On social media, fans responded with tongue-in-cheek
comments, saying the film was perfect for understanding French
culture and that no further research was required.
Aurora called for fans to help get the film screened at
other cinema chains across the country. "It sends a powerful
message: Don't mess with Mexico," she said.