Sept 4 (Reuters) - MFE-MediaForEurope said in
a regulatory filing on Thursday that it now held a stake of
75.61% in ProSiebenSat.1, securing control after a
drawn-out takeover tussle over the German broadcaster.
The deal is part of a wider push by MFE, controlled by
Italy's Berlusconi family, to create a European ad-funded TV
platform amid fierce competition for viewers and advertisers.
Shares in MFE extended gains on the news and were up
5.2% at 0929 GMT.
The offer, which had its cut-off date on Monday, valued
ProSieben, which also operates in Austria and Switzerland, at
about 1.8 billion euros ($2.1 billion).
MFE, which runs TV operations in Italy and Spain, sees
European expansion as vital for holding its own against U.S.
streaming giants such as Netflix ( NFLX ) and YouTube,
which are grabbing advertising spending and viewers.