FRANKFURT, Sept 4 (Reuters) - MFE-MediaForEurope
said on Thursday it secured a 75.61% stake in
ProSiebenSat.1, ending a drawn-out takeover tussle
and putting it on track to become Europe's largest free-to-air
broadcaster.
The deal is part of a push by MFE, controlled by Italy's
Berlusconi family, to create a European ad-funded TV platform
amid fierce competition for viewers and advertisers.
Following MFE's regulatory filing on its public takeover
offer for the German broadcaster, shares in MFE extended gains
on the news and were up 4.1% at 1005 GMT.
Under German market rules, having more than 75% of voting
rights would allow MFE to enter into a contract with ProSieben
that gives it full access to its earnings.
The offer, which had its cut-off date on Monday, valued
ProSieben, which also operates in Austria and Switzerland, at
about 1.8 billion euros ($2.1 billion).
The Italian group, which is also active in Spain, sees
European expansion as vital for holding its own against U.S.
streaming giants such as Netflix ( NFLX ) and YouTube.
MFE had been gradually building its stake since 2019,
reaching a level of nearly 30% before launching a takeover bid
earlier this year.
It had already effectively secured a majority in ProSieben
last week after Czech group PPF, the second-largest investor,
announced it would tender its stake to MFE.
According to research firm Enders Analysis, once ProSieben
is consolidated, MFE will claim the title of the biggest
free-to-air broadcasting operator in Europe, with revenues of
6.8 billion euros.