Feb 19 (Reuters) - Microsoft ( MSFT ) has developed an

artificial intelligence model of a videogame which can help

generate visuals and actions, the company announced on

Wednesday.

The model, called Muse, was made in collaboration with Ninja

Theory, a developer under Xbox Game Studios - Microsoft's ( MSFT ) gaming

division.

The push towards AI comes as videogame development costs

continue to rise. Spending on new games has also been weak as

consumers stick to proven titles due to economic uncertainty.

"We are already using Muse to develop a real-time playable

AI model trained on other first-party games, and we see

potential for this work to one day benefit both players and game

creators," said Fatima Kardar, corporate vice president for

gaming AI.