10:59 AM EDT, 04/05/2024 (MT Newswires) -- Microsoft ( MSFT ) and Softchoice have signed a partnership framework agreement to boost generative artificial intelligence adoption, Softchoice said Friday.

The deal will focus on improving Softchoice's capacity to develop, sell, and deliver Microsoft's ( MSFT ) AI tools and security solutions, mainly Microsoft Copilot, the company said.

The partnership follows the launch of the Softchoice AI Solutions team which focuses on providing AI services to businesses across the US and Canada, the company added.

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