06:54 AM EDT, 05/17/2024 (MT Newswires) -- Microsoft ( MSFT ) and Sainsbury's signed a five-year deal to incorporate AI and machine learning technology into the British supermarket chain's operations and customer experience, the companies said Thursday.

No financial terms were disclosed.

Sainsbury's plans to use Microsoft ( MSFT ) software to improve shoppers' experience, improve store employee performance, and upgrade back-office operations to improve senior-level decision-making.

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