financetom
Business
financetom
/
Business
/
Microsoft's LinkedIn Removes Tools For Targeted Ads in Europe
News World Market Environment Technology Personal Finance Politics Retail Business Economy Cryptocurrency Forex Stocks Market Commodities
Microsoft's LinkedIn Removes Tools For Targeted Ads in Europe
Jun 7, 2024 12:03 PM

02:50 PM EDT, 06/07/2024 (MT Newswires) -- Microsoft's ( MSFT ) LinkedIn said Friday it has disabled tools that allow advertisers to target audiences in Europe.

The decision follows discussions and information-sharing engagements with the European Commission's Directorate-General for Communications Networks, Content and Technology, LinkedIn said.

"We have decided to adjust those tools by removing the ability to create an advertising audience in Europe that uses membership in LinkedIn Groups as an input," LinkedIn's Vice President Patrick Corrigan said in a post.

"We made this change to prevent any misconception that ads to European members could be indirectly targeted based on special categories of data or related profiling categories."

European Union Internal Market Commissioner Thierry Breton said the Commission will monitor the effective implementation of LinkedIn's public pledge to ensure full compliance with the Digital Services Act.

Price: 424.91, Change: +0.39, Percent Change: +0.09

Comments
Welcome to financetom comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Related Articles >
Copyright 2023-2026 - www.financetom.com All Rights Reserved