Mike Tyson, legendary boxer, cannabis entrepreneur and co-founder of cannabis brand Tyson 2.0 and the marijuana seed bank Royal Queen Seeds (RQS) are taking over the famous One Times Square billboard in New York City.

If you’re in town, come and join this dynamic duo for an in-person countdown to 4:20 p.m. on April 20 in celebration of the cannabis holiday that includes New York's cannabis home grow rules going into effect and the exclusive seed partnership with Royal Queen that launched earlier this year.

See also: To ‘Become Timeless,’ Mike Tyson Stands Next To A Tiger In A New Video: ‘The Future Of Rolling’

The billboard takeover will take place from 4:10 – 4:19 p.m. with the countdown lasting 60 seconds until the clock strikes 4:20 p.m.

The event is taking place on the heels of the Benzinga Cannabis Capital Conference in Florida on April 16-17, where Mike Tyson and his sidekick Ric Flair will be speaking on a panel.

Meanwhile, on Monday Tyson 2.0 and Carma HoldCo Inc. announced their partnership with the multinational pharmaceutical company PHCANN to exclusively cultivate, manufacture and distribute TYSON 2.0 branded THC products across Germany and the UK.

Read more here: Exclusive: Mike Tyson’s Cannabis Brand TYSON 2.0 Partners With PHCANN International In Germany & UK, Expanding European Footprint

Tyson recently brought his cannabis products to his home state of New York, where the market is rapidly expanding following recent legalization efforts. 

See also: Mike Tyson’s Cannabis Advocacy Fuels Emergence Of Thailand’s ‘Weed Boxing Championship’