Celekt Mobiles has introduced 'Mission E-waste: India', a green initiative to combat the country's e-waste crisis. With electronic consumption soaring, Celekt's initiative places dedicated e-waste bins in stores, allowing customers to responsibly dispose of devices.

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In return, customers will receive discount coupons valued from Rs 1,000 to Rs 10,000 for use within six months on new purchases, the firm stated.

Y Guru, Celekt Mobiles' Chairman, highlighted the initiative's significance as a tribute to environmental protection. K Taraka Rama Rao, Telangana's Minister for IT and Industries urged strategic e-waste bin placements in public areas.

Celekt Mobiles has collaborated with e-waste disposal firms for responsible handling. The plans include expanding bins to key locations and introducing public kiosks for wider access.

Celekt's 'Mission E-waste' underscores collective responsibility in building a cleaner, healthier India for future generations.

First Published:Aug 14, 2023 11:22 AM IST