BRUSSELS, May 23 (Reuters) - Oreo maker Mondelez
International ( MDLZ ) was fined 337.5 million euros ($365.7
million) by EU antitrust regulators on Thursday for impeding
cross-border trade of chocolate, biscuits and coffee products
between EU countries.
The sanction by the European Commission continues its
crackdown on companies imposing territorial supply constraints
on distributors and retailers.
The Commission said Mondelez ( MDLZ ) had engaged in anti-competitive
deals and had also abused its dominant position in breach of EU
antitrust laws. The company's fine was reduced by 15% after it
acknowledged its wrongdoing.
"We are determined to uphold fundamental freedoms in the
European Union and to ensure that European citizens have access
to the biggest variety at the lowest prices that the market can
offer," EU antitrust chief Margrethe Vestager told a press
conference.
Mondelez ( MDLZ ) said the EU case concerned historical, isolated
incidents, most of which stopped or were remedied well in
advance of the Commission's investigation.
"This historical matter is not representative of who we are
and the strong culture of compliance for which we strive," a
Mondelez ( MDLZ ) spokesperson said.
The Commission said that Mondelez ( MDLZ ) limited the territories or
customers to which seven wholesale customers could resell its
products between 2012 and 2019 and also prevented 10 exclusive
distributors in some EU countries from replying to sale requests
from customers in other EU countries between 2006 and 2020.
Between 2015 and 2019 the company also refused to supply a
broker in Germany to prevent the resale of chocolate tablet
products in four countries where prices were higher, the EU
watchdog said, adding that Mondelez ( MDLZ ) also stopped the supply of
such products in the Netherlands to prevent them from being
imported into Belgium.
($1 = 0.9228 euros)