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Mondelez International Joins Hands With Lotus Bakeries to Expand Biscoff Brand in India
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Mondelez International Joins Hands With Lotus Bakeries to Expand Biscoff Brand in India
Jun 13, 2024 1:32 AM

04:00 AM EDT, 06/13/2024 (MT Newswires) -- Mondelez International ( MDLZ ) unveiled Thursday a partnership with Lotus Bakeries to expand the Lotus Biscoff cookie brand in India.

The plan includes developing new chocolate products, with an option to expand globally.

Mondelez ( MDLZ ) plans to leverage its distribution network and local market presence to manufacture, distribute, and sell Biscoff cookies in India.

The aim is to accelerate the duo's growth ambitions in the cookie and chocolate categories, with potential options to expand into additional markets and adjacent segments.

The first co-branded products will likely launch in early 2025, with Cadbury and Biscoff in the UK and Milka and Biscoff in Europe.

Price: 66.08, Change: -0.02, Percent Change: -0.03

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