In Ideas for Profit from Moneycontrol pro, Bharat Gianani of Moneycontrol.Com, spoke about a stock that he is tracking closely, Bata India.

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The discretionary consumer company has strengthened its premium portfolio by introducing new products under Hush Puppies and Scholl for the men segment. For the women segment, new products have been introduced under Naturalizer and Marie Claire brand. The company is also focusing on youth by introducing casual footwear and more fashionable colours.

The company is expanding its distribution from tier-III and tier-IV towns and is opening 500 new franchises, which will increase the contribution from the rural and semi-urban space.

Further improvement in sales is expected.

For more, watch the video

(Edited by : Ajay Vaishnav)

First Published:Jan 21, 2021 3:30 PM IST