An increasing number of customers are choosing road travel with merchants such as Zoomcar, DriveU, and QuickRide, according to Simpl, a buy now pay later (BNPL) platform. The bookings on merchant platforms made via its 1-tap checkout witnessed a 2x rise in demand in August this year as against same time in 2022, Simpl said.

Share Market Live

NSE

At a pan-India level, Zoomcar experienced a substantial upswing in bookings, demonstrating over 50 percent increase. This surge serves as an indicator of a significant shift in consumer behavior throughout the country, Simpl said.

While metropolitan areas, including Bengaluru, Chennai, Delhi, Hyderabad, and Mumbai, led the surge in demand, tier-2 cities such as Coimbatore, Jaipur, and Vizag are also witnessing a significant uptick in road travel. Additionally, the insights reveal a consistent trend of higher bookings from Thursday through Sunday, primarily attributable to the allure of weekends.

Commenting on this trend, Ashwini Ravindranath, Vice-President, Partner Success at Simpl, said ‘Among the diverse demographic segments, our data reveals a trend: 62 percent of our users fall within the age bracket of 21-30 years. This finding provides insights into the evolving preferences of the younger generation. It suggests that the age group, most commonly associated with dynamic and adventurous travel, is increasingly accessing services provided by Zoomcar, DriveU and QuickRide seamlessly through Simpl’s 1-tap Checkout."

Zoomcar partnered with Simpl in 2021, and since then, the self-drive service provider has contributed to increasing their average ticket size by 40 percent.

(Edited by : Anshul)

First Published:Sept 21, 2023 5:44 PM IST