financetom
Business
financetom
/
Business
/
Motorola can't be among top 3 brands without success in India, says Sergio Buniac
News World Market Environment Technology Personal Finance Politics Retail Business Economy Cryptocurrency Forex Stocks Market Commodities
Motorola can't be among top 3 brands without success in India, says Sergio Buniac
Jul 3, 2023 3:07 PM

Smartphone maker Motorola sees India as a key market to meet its target of being among the top three brands in the segment globally in the next three years, a senior official of the company said on Monday.

Share Market Live

NSE

Motorola Global President Sergio Buniac told PTI that if one can succeed in India then it can be replicated anywhere in the world.

"Our ambition is to be among the top three globally in the next three years. We cannot do that without succeeding in India. We have a long-term commitment to the Indian market. We are very heavy online. We are now expanding offline," Buniac said.

He was speaking on the sidelines of the launch of the ultra-premium foldable smartphone Motorola Razr 40 series.

The company at the event unveiled Motorola Razr 40 Ultra for Rs 89,999 -- the most expensive phone from the company's stable in India, and Motorola Razr 40 for Rs 59,999 apiece.

The company will start pre-booking the premium smartphones on July 15.

Motorola has roped in Bollywood actress Kriti Sanon as its brand ambassador. When asked about the response of Indian customers for premium segment phones, Buniac said Motorola is very satisfied with the result.

"In our case, we have doubled volume. Our target for the second half of the year is to double that volume again. We are seeing consumers reacting to new form factors like foldable, new colours. We are seeing good results. It's a beginning but we are very excited," he said.

Before the Motorola Razr 40 series, the company had launched Motorola Edge 30 Ultra for Rs 60,000 apiece in November.

"We have seen a good response for Edge 30. We stock out three times," Buniac said.

Motorola Global Head for Customer Experience and Design Prashanth Mani said the company saw strong growth momentum in India and recorded 100 percent year-over-year growth in the first quarter of the calendar year.

"Over the next three years, we want to be among the top three brands in India. This year we will double our business," Mani said.

He said that as a growth strategy, the company now makes all smartphones for India locally as well as exports 'made in India' phones to the US and neighbouring markets.

"We also make it for India because Indian consumers are different. We all know how 5G penetration is growing in India. Last year, we were growing rapidly on the Edge but now we are going to double our investments in the premium category," Mani said.

Comments
Welcome to financetom comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Related Articles >
Zara owner Inditex's transport emissions jump in 2024
Zara owner Inditex's transport emissions jump in 2024
Mar 14, 2025
LONDON (Reuters) - Zara owner Inditex's emissions from transport jumped by 10% in 2024 as the fast-fashion retailer used more flights to move clothes from production centres in Asia to its logistics hub in Spain and into stores. The increase highlights the impact of greater air freight use as attacks on container ships in the Red Sea have diverted vessels...
Polyrizon Signs Letter of Intent With Biotech Firm for Use of Its Intranasal Drug Delivery Platform
Polyrizon Signs Letter of Intent With Biotech Firm for Use of Its Intranasal Drug Delivery Platform
Mar 14, 2025
09:21 AM EDT, 03/14/2025 (MT Newswires) -- Polyrizon ( PLRZ ) said Friday that it has signed a non-binding letter of intent with an unidentified company specializing in psychedelic-based therapies to develop a novel intranasal formulation using Polyrizon's ( PLRZ ) proprietary platform to improve the delivery of psychedelic treatments. Polyrizon ( PLRZ ) said it will develop the formulation...
Correction: Eni's Plenitude Under Investigation by Italian Competition Authority Over Electricity, Gas Contract Renewals
Correction: Eni's Plenitude Under Investigation by Italian Competition Authority Over Electricity, Gas Contract Renewals
Mar 14, 2025
09:27 AM EDT, 03/14/2025 (MT Newswires) -- (Corrects headline to indicate Plentitude is under investigation by Italian Competition Authority.) Eni's (E) Plenitude is under investigation by the Italian Competition Authority over a suspected unfair commercial practice, the regulator said Friday. The regulator said it received many complaints last year about the company's methods for informing consumers about the renewal of...
First Hawaiian Files Mixed Shelf
First Hawaiian Files Mixed Shelf
Mar 14, 2025
09:22 AM EDT, 03/14/2025 (MT Newswires) -- First Hawaiian ( FHB ) on Friday filed a registration statement covering the potential sale of various securities from time to time. The filing covers common shares, preferred shares, depositary shares, warrants, purchase contracts, and units. ...
Copyright 2023-2026 - www.financetom.com All Rights Reserved