NEW YORK, March 20(Reuters) - Citigroup ( C/PN ) hired

Richard Weintraub from UBS to head its wealth

management group catering to family offices in the Americas,

according to a memo seen by Reuters.

Weintraub previously served the biggest family office

clients at UBS, the world's largest wealth manager. Before that,

he worked at Goldman Sachs ( GS ).

The executive will join Citi on May 7, according to a memo

from Ida Liu, global head of Citi's private bank, and Hannes

Hofmann, who leads its worldwide family office group. Weintraub

will report to Hofmann.

Wealth management is a key growth area for Citigroup ( C/PN ) as its

CEO Jane Fraser aims to boost profits and carries out the

company's biggest reorganization in decades.

Fraser hired Andy Sieg from Bank of America ( BAC ) last year to

lead the wealth effort. Next month, former Merrill Lynch

executive Don Plaus will join Citi to lead the private bank in

North America.