Sept 24 (Reuters) - Cable news network MSNBC said on
Wednesday it has signed a multi-year deal with Sky News to bring
its global reporting to U.S. audiences, in an effort to
strengthen news operations.
The left-leaning media company is set to rebrand to My
Source News Opinion World, or MS NOW, and drop the iconic
peacock logo as parent Comcast ( CMCSA ) presses ahead with the
planned separation of many NBCUniversal cable networks later
this year.
The deal will bring Sky News, which has 11 international
bureaus and over 500 journalists, to all of MSNBC's platforms
beginning October 1.
"In this moment of consequential and historic news events
happening around the world that are rapidly reshaping our
collective future, we are honored to bring Sky News' premium,
on-the-ground reporting and roster of top journalists to the
MSNBC community," said MSNBC President Rebecca Kutler.
Comcast ( CMCSA ) is also the parent company of Sky News, following
the U.S. group's takeover of British pay-TV company Sky for 30.6
billion pounds ($41.14 billion) in 2018.
Comcast ( CMCSA ) plans to spin off its cable channels, including USA
Network, CNBC and MSNBC, into a new public company called
Versant - a significant shift in its media strategy as the
company repositions itself for growth in the streaming era.
MSNBC has named journalist Ian Sherwood as its Director of
International Newsgathering.
Sherwood has spent ten years in leadership roles with NBC
News international newsgathering and reporting teams. He is also
a BBC News and Sky News veteran.
($1 = 0.7439 pounds)