April 10 (Reuters) - Universal Music Group on
Wednesday said its unit in Greater China has entered a global
digital distribution partnership with Chinese entertainment
company TF Entertainment.
"Targeting markets outside Mainland China, TF Entertainment
will leverage UMG's global distribution capabilities and
marketing network, to further elevate C-pop's prominence on a
global stage," the world's biggest music label said in a
statement.
TF Entertainment is active in the C-POP (Chinese popular
music) genre and is behind acts, such as TFBOYS and Teens In
Times.
The agreement follows a similar deal announced in March with
South Korea's HYBE, as UMG expands in Asia.