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Musk now says it's 'pointless' to build a $25,000 Tesla for human drivers
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Musk now says it's 'pointless' to build a $25,000 Tesla for human drivers
Nov 5, 2024 3:40 AM

Nov 5 (Reuters) - When Reuters reported in April that

Tesla had scrapped plans for a long-promised, next-generation

$25,000 electric vehicle, the automaker's stock plunged. Chief

Executive Elon Musk rushed to respond on X, his social-media

network.

"Reuters is lying," he posted, without elaborating. Tesla's

stock recovered some of its losses.

Six months later, Musk appears to have backed into an

admission that Tesla dropped its plans for a human-driven

$25,000 car. He said in an Oct. 23 earnings call that building

the affordable EV would be "pointless" unless the car was fully

autonomous.

His latest remarks came in response to an investor asking:

"When can we expect Tesla to give us the $25,000 non-robotaxi

regular car model?"

Musk responded: "We're not making a non-robo...," before he

was interrupted by another Tesla executive. Musk later added:

"Basically, I think having a regular $25K model is pointless. It

would be silly."

The April 5 Reuters article reported that Tesla had

abandoned plans for an all-new, affordable mass-market EV but

still planned a self-driving robotaxi. Since then, Musk has

increasingly touted plans for robotaxis and autonomous vehicles.

Tesla and Musk did not respond to requests for comment for

this story.

On the October earnings call, Musk said that Tesla does plan

a "$25K car" - its "Cybercab," a two-door, two-seat, fully

autonomous vehicle. Musk unveiled a prototype at a

Hollywood-style event on Oct. 10.

Musk says Tesla will start production of the Cybercab in

2026, after it deploys fully autonomous versions of its current

Model 3 and Model Y vehicles in Texas and California next year.

The automaker faces steep technological, regulatory and legal

challenges in delivering on Musk's latest promises of fully

autonomous vehicles, which echo others dating back about a

decade.

An all-new affordable Tesla for human drivers had until

recently been a linchpin of Tesla's strategy to become the

world's biggest automaker. For several years, Tesla had a goal

of producing 20 million vehicles a year by 2030, more than

tenfold what it sells now and nearly double that of Toyota, the

current global sales leader. In May, Tesla dropped the

20-million goal from its latest "impact report" on progress

toward sustainability goals.

As recently as January of this year, Musk confirmed the plan

for an all-new affordable EV in an earnings call. He said the

next-generation vehicle would arrive in 2025 and launch a second

major "growth wave," following the first wave with the release

of its Model 3 and Model Y vehicles in 2017 and 2020,

respectively.

Investors and Tesla fans commonly called the anticipated

cheap car a "Model 2," slotting in below the Model 3, currently

the least-expensive Tesla, starting at $42,490.

In January, Musk described the all-new model as requiring

"new revolutionary manufacturing technology." But in April,

after Reuters reported Tesla had scrapped the Model 2, Musk

outlined a plan for "more affordable" models that could be

produced "on the same manufacturing lines" as current Teslas.

Seth Goldstein, a Morningstar Research Services analyst,

said he believes these less-expensive vehicles will be built on

current Tesla platforms and priced in the mid-$30,000s.

"It was my understanding that the original plan was to make

the more-affordable vehicle on a new platform," he told Reuters.

"I think Tesla realized they were late to making an affordable

vehicle versus their Chinese-EV peers ... So, they changed their

strategy rather than make a large investment to produce a new

vehicle."

After the April 5 Reuters report that Tesla had killed the

Model 2, Musk posted that day on X saying Tesla planned a

"robotaxi unveil" in August. The event, delayed until October

and held on a movie set near Los Angeles, underwhelmed Wall

Street and drove a 9% drop in Tesla shares the following day.

Some investors viewed Musk's comments on the Cybercab -

along with displays of an autonomous "Robovan" concept and

humanoid robots - as short on concrete details about the

products. Tesla hasn't said whether the Cybercab will feature

new self-driving technology beyond the company's "Full

Self-Driving" feature in its current vehicles. Its existing

models can't fully drive themselves and require a human driver

paying strict attention.

The target market for the Cybercab isn't clear. The

Cybercab's sports-car looks and two-door, two-seat configuration

- a nearly extinct layout in the wider U.S. auto market -

puzzled some analysts who expected a robotaxi with more room for

passengers and luggage.

Musk, in the October earnings call, said the concept

vehicle's design was "optimized for autonomy" and would also

deliver affordability.

"It will cost ... roughly 25K, so it is a 25K car," Musk said.

"It just won't have a steering wheel and pedals."

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