Nov 5 (Reuters) - When Reuters reported in April that
Tesla had scrapped plans for a long-promised, next-generation
$25,000 electric vehicle, the automaker's stock plunged. Chief
Executive Elon Musk rushed to respond on X, his social-media
network.
"Reuters is lying," he posted, without elaborating. Tesla's
stock recovered some of its losses.
Six months later, Musk appears to have backed into an
admission that Tesla dropped its plans for a human-driven
$25,000 car. He said in an Oct. 23 earnings call that building
the affordable EV would be "pointless" unless the car was fully
autonomous.
His latest remarks came in response to an investor asking:
"When can we expect Tesla to give us the $25,000 non-robotaxi
regular car model?"
Musk responded: "We're not making a non-robo...," before he
was interrupted by another Tesla executive. Musk later added:
"Basically, I think having a regular $25K model is pointless. It
would be silly."
The April 5 Reuters article reported that Tesla had
abandoned plans for an all-new, affordable mass-market EV but
still planned a self-driving robotaxi. Since then, Musk has
increasingly touted plans for robotaxis and autonomous vehicles.
Tesla and Musk did not respond to requests for comment for
this story.
On the October earnings call, Musk said that Tesla does plan
a "$25K car" - its "Cybercab," a two-door, two-seat, fully
autonomous vehicle. Musk unveiled a prototype at a
Hollywood-style event on Oct. 10.
Musk says Tesla will start production of the Cybercab in
2026, after it deploys fully autonomous versions of its current
Model 3 and Model Y vehicles in Texas and California next year.
The automaker faces steep technological, regulatory and legal
challenges in delivering on Musk's latest promises of fully
autonomous vehicles, which echo others dating back about a
decade.
An all-new affordable Tesla for human drivers had until
recently been a linchpin of Tesla's strategy to become the
world's biggest automaker. For several years, Tesla had a goal
of producing 20 million vehicles a year by 2030, more than
tenfold what it sells now and nearly double that of Toyota, the
current global sales leader. In May, Tesla dropped the
20-million goal from its latest "impact report" on progress
toward sustainability goals.
As recently as January of this year, Musk confirmed the plan
for an all-new affordable EV in an earnings call. He said the
next-generation vehicle would arrive in 2025 and launch a second
major "growth wave," following the first wave with the release
of its Model 3 and Model Y vehicles in 2017 and 2020,
respectively.
Investors and Tesla fans commonly called the anticipated
cheap car a "Model 2," slotting in below the Model 3, currently
the least-expensive Tesla, starting at $42,490.
In January, Musk described the all-new model as requiring
"new revolutionary manufacturing technology." But in April,
after Reuters reported Tesla had scrapped the Model 2, Musk
outlined a plan for "more affordable" models that could be
produced "on the same manufacturing lines" as current Teslas.
Seth Goldstein, a Morningstar Research Services analyst,
said he believes these less-expensive vehicles will be built on
current Tesla platforms and priced in the mid-$30,000s.
"It was my understanding that the original plan was to make
the more-affordable vehicle on a new platform," he told Reuters.
"I think Tesla realized they were late to making an affordable
vehicle versus their Chinese-EV peers ... So, they changed their
strategy rather than make a large investment to produce a new
vehicle."
After the April 5 Reuters report that Tesla had killed the
Model 2, Musk posted that day on X saying Tesla planned a
"robotaxi unveil" in August. The event, delayed until October
and held on a movie set near Los Angeles, underwhelmed Wall
Street and drove a 9% drop in Tesla shares the following day.
Some investors viewed Musk's comments on the Cybercab -
along with displays of an autonomous "Robovan" concept and
humanoid robots - as short on concrete details about the
products. Tesla hasn't said whether the Cybercab will feature
new self-driving technology beyond the company's "Full
Self-Driving" feature in its current vehicles. Its existing
models can't fully drive themselves and require a human driver
paying strict attention.
The target market for the Cybercab isn't clear. The
Cybercab's sports-car looks and two-door, two-seat configuration
- a nearly extinct layout in the wider U.S. auto market -
puzzled some analysts who expected a robotaxi with more room for
passengers and luggage.
Musk, in the October earnings call, said the concept
vehicle's design was "optimized for autonomy" and would also
deliver affordability.
"It will cost ... roughly 25K, so it is a 25K car," Musk said.
"It just won't have a steering wheel and pedals."