May 6 (Reuters) - Elon Musk's artificial intelligence

company xAI has partnered with Palantir Technologies ( PLTR )

and investment firm TWG Global, the companies said on Tuesday,

as they look to tap growing AI demand in the financial services

industry.

The data analytics firm and TWG, led by Guggenheim Partners

founder Mark Walter and entertainment financier Thomas Tull, had

in March announced a joint venture aimed at AI deployment in

financial services and insurance sectors.

TWG will lead the implementation efforts by working with

company executives to design and deploy AI-powered solutions,

the companies said.

The collaboration will integrate xAI's models, which include

its Grok family of large language models and its Colossus

supercomputer, into business operations. The companies expect

"many more partners" after the inclusion of xAI.

Enterprise clients are investing in AI technologies to

enhance services and introduce new features in their products,

resulting in new partnerships for capturing market share.

In March, Nvidia ( NVDA ) and xAI joined a consortium backed

by Microsoft ( MSFT ), investment fund MGX and BlackRock ( BLK ) to

expand AI infrastructure in the U.S.

(Reporting by Jaspreet Singh in Bengaluru)