July 10 (Reuters) - The National Basketball Association

has finalized a $76 billion deal that will make Comcast's ( CMCSA )

NBC and Amazon.com's ( AMZN ) Amazon Prime Video new

partners, while maintaining Disney's ( DIS ) ESPN ( DIS ) as the home of

the NBA finals, the Athletic reported on Wednesday, citing

sources.

The deal worth $76 billion will extend for 11 seasons, the

report said, citing executives with direct knowledge of the

deals.

The new agreement, which is more than three times its

current deal, comes as sports becomes a powerful draw for media

companies trying to expand premium viewership.

Disney's ( DIS ) ESPN ( DIS ) and ABC, and Warner Bros Discovery's

TNT sports have been the league's two primary partners from 2002

and 1984, respectively. But media reports have said NBA has been

looking to bring in new partners to maximize returns and more

than double the deal value.

NBA has always been a star-driven sport with talents like

Michael Jordan, LeBron James and Shaquille O'Neal dominating the

games and viewership.

NBC, ESPN ( DIS ), Amazon ( AMZN ) and NBA did not immediately respond to

Reuters requests for comment.