LOS ANGELES, Aug 28 (Reuters) - Comcast ( CMCSA )-owned

NBCUniversal, and Amazon ( AMZN ) have reached a deal to bring

the ad-free version of Peacock to Prime Video Channels, the

first time the streaming service has been offered as part of the

online retailer's package of digital channels.

The Prime Video Channels deal is one element of a broader

distribution agreement that will give consumers continued access

to the

Peacock app on Amazon's ( AMZN ) Fire TV streaming video platform,

the renewed ability to buy or rent Universal Pictures movies

through Prime Video, or watch Prime Video on Comcast's ( CMCSA ) Xfinity

X1 devices.

Comcast ( CMCSA ) President Mike Cavanagh hailed the Amazon ( AMZN ) agreement

as "expanding exposure" to NBCUniversal's content.

Amazon ( AMZN ) has positioned Prime Video as a one-stop entertainment

destination, where consumers can stream original series such

as "The Boys" or "The Summer I Turned Pretty," watch live

sports, including the NFL's "Thursday Night Football", the NBA,

and NASCAR, and access third-party streaming services, including

HBO Max, Apple TV+, and Paramount+.

NBCUniversal's Peacock Premium Plus will broaden the

professional sports offerings available through Prime Video,

providing streaming access to NBC's "Sunday Night Football"

games, Premier League soccer, and live coverage of the Olympics.

For media partners like NBCUniversal, Prime Video Channels

offers a broad new platform to promote its $16.99 a month

Peacock Premium Plus service to millions of potential

subscribers.

Peacock has a total of 41 million subscribers, making it

dramatically smaller than its peers. Losses at the division

narrowed to $101 million in the second quarter, from $348

million a year earlier.

If successful, the Amazon Prime Video Channels deal

will serve as a template for deals with other third-party

streaming distributors, according to one person familiar with

NBCUniversal's strategy.

(Editing by Rod Nickel)