08:57 AM EDT, 09/29/2025 (MT Newswires) -- DraftKings ( DKNG ) said Monday it has entered into a multi-year advertising agreement with NBCUniversal, a subsidiary of Comcast ( CMCSA ) , for exclusive integrations and digital sponsorships across NBCUniversal's sports properties, including premier national coverage.

DraftKings ( DKNG ), a digital sports entertainment and gaming company, added this pact will engage fans in various ways and will also augment its live betting capabilities.

It further added it gets exclusive rights to receive integrations and purchase digital sponsorships in several categories, including online sports betting, iGaming, daily fantasy sports, online lottery products, and online horse wagering categories.