Feb 7 (Reuters) - Netflix ( NFLX ) is considering a bid

for Formula One's U.S. broadcasting rights from the 2026 season,

according to media reports on Friday, at a time when the

streaming giant is making significant investments to grow live

sports content.

A potential deal could enable Netflix ( NFLX ) to leverage the

success of its hit docu-series "Drive to Survive", which has

significantly increased Formula One's global popularity by

providing an engaging behind-the-scenes look at the sport.

ESPN currently holds the broadcast rights for Formula One in

the U.S. through the 2025 season.

The broadcaster's exclusivity period to negotiate a new

contract with F1 has just expired, sources confirmed to Reuters,

opening the market for bids from any other interested party.

ESPN, Netflix ( NFLX ), Liberty Media and F1 did not immediately

respond to Reuters' requests for comment.

Netflix ( NFLX ) has increased its investments towards acquiring live

sports content, including high-profile events such as the Mike

Tyson-Jake Paul boxing match, aiming to diversify its portfolio

and attract a broader audience.

The streaming giant paid more than $5 billion to be the

exclusive home of World Wrestling Entertainment's Raw in several

territories from January this year.

The company's foray into live sports is expected to drive

subscriber growth and enhance its advertising revenue, as live

events tend to draw large, engaged audiences.

The news was first reported by The Times, followed by The

Athletic.