01:18 PM EDT, 06/16/2025 (MT Newswires) -- Netflix ( NFLX ) is expanding its global programmatic advertising capabilities by partnering with Yahoo DSP.

The collaboration will enable advertisers to purchase Netflix ( NFLX ) ad inventory programmatically via Yahoo DSP, with a rollout to 12 ad-supported countries later this year.

Financial terms weren't disclosed.

Yahoo DSP joins The Trade Desk, Alphabet's Google Display and Video 360, and Microsoft as programmatic partners, Netflix ( NFLX ) said Monday in a statement.

Apollo Global Management ( APO ) owns Yahoo.

Price: 1219.36, Change: +7.21, Percent Change: +0.60