July 2 (Reuters) - Netflix ( NFLX ) has held talks with

Spotify ( SPOT ) to partner on projects such as music award

shows or live concert series as part of its live TV push, the

Wall Street Journal reported on Wednesday, citing people

familiar with the matter.

The company has also discussed doing big celebrity

interviews and shorter-turnaround documentaries, the report

said.

Netflix ( NFLX ) and Spotify ( SPOT ) did not immediately respond to Reuters

requests for comment.

The streaming giant has aggressively broadened its live

programming in recent years to boost advertising revenue,

diversify content and attract new subscribers.

A new music show called "Building the Band" is set to

debut next week. The streamer is working on another music

competition that is expected to release in the coming months,

the report said.

Netflix ( NFLX ) has also expanded its portfolio with high-profile

live sports events, including two National Football League games

on Christmas Day and the Jake Paul-Mike Tyson boxing match that

earned the streamer a record 19 million subscribers in its

fourth quarter.