02:12 PM EDT, 10/21/2025 (MT Newswires) -- Netflix ( NFLX ) said Tuesday that it has picked Mattel ( MAT ) and Hasbro ( HAS ) as global co-master toy licensees for its animated film "KPop Demon Hunters."

Mattel ( MAT ) will market and develop a full range of KPop Demon Hunters-themed products across multiple categories, including dolls, action figures and accessories, beginning in 2026, it said.

Hasbro ( HAS ) will bring on-screen moments to fans through a product lineup in 2026, the company said.

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