Netflix Says 2024 Upfront Ad Commitments Rise Over 150%-August 2024-www.financetom.com

Netflix Says 2024 Upfront Ad Commitments Rise Over 150%

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Netflix Says 2024 Upfront Ad Commitments Rise Over 150%

Aug 20, 2024 8:08 AM

10:53 AM EDT, 08/20/2024 (MT Newswires) -- Netflix ( NFLX ) said Tuesday its upfront ad sales commitments increased more than 150% from last year and included investments from key categories including consumer packaged goods, technology and entertainment, auto, quick service restaurants, and retail.

The company said it closed deals covering upcoming films and series as well as live events including World Wrestling Entertainment Raw and National Football League Christmas Day games.

Netflix ( NFLX ) said it will test its in-house ad tech platform in Canada in November and launch it globally in 2025.

Shares of the company were up 1.3% in recent trading.

Price: 697.33, Change: +8.80, Percent Change: +1.28

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