June 17 (Reuters) - Netflix ( NFLX ) said on Tuesday it

will launch a third themed entertainment venue in 2027, this

time in Las Vegas, as the company looks to broaden its brand

presence and profile beyond streaming.

The "Netflix House" allows fans to immerse themselves in the

worlds of their favorite shows and movies and will include

themed gift shops featuring exclusive merchandise and

restaurants.

The streaming giant's latest initiative enables it to

generate additional revenue and diversify its business model,

increasing customer loyalty and strengthening Netflix's ( NFLX ) market

position by innovating in the entertainment space.

The first two Netflix Houses will open in Philadelphia at

King of Prussia Mall and in Dallas at Galleria Dallas in late

2025.

"This is fandom coming to life, where you can actually step

inside the worlds you've been watching and loving for years,"

marketing chief Marian Lee said.

The location in Philadelphia will debut experiences based on

popular titles called "Wednesday: Eve of the Outcasts" and "ONE

PIECE: Quest for the Devil Fruit."

The Dallas venue will house immersive experiences titled

"Stranger Things: Escape the Dark" and "Squid Game: Survive the

Trials."