(Reuters) -Netflix ( NFLX ) and Anheuser-Busch InBev have signed a global co-marketing deal to promote the streaming platform's most-watched titles and the brewer's beers, the companies said on Monday.

The partnership will include campaigns tied to Netflix's ( NFLX ) shows such as UK drama "The Gentlemen" and South Korea's "Culinary Class Wars," as well as limited-edition packaging and digital promotions.

The companies have not disclosed the financial details of the partnership.

AB Inbev, which makes Budweiser, Stella Artois and Corona beers, will advertise on Netflix's ( NFLX ) live shows such as the NFL's Christmas Day broadcast and collaborate on marquee events including the 2027 Women's World Cup soccer tournament.

Netflix's ( NFLX ) growing push into live sports has given the platform new opportunities to attract sponsorship and advertising from global brands seeking large viewership.

The agreement comes as Netflix's ( NFLX ) advertising business now reaches more than 94 million users globally, roughly two years after launch. While still in the early phases, the ad tier is increasingly seen as a potential growth engine for the streaming platform.

"Streaming is a social and shared experience - it's an occasion where beer and entertainment come together," said Marcel Marcondes, Global Chief Marketing Officer of AB InBev.