05:37 AM EST, 02/28/2025 (MT Newswires) -- Netflix ( NFLX ) is poised to "overtake" Alphabet's (GOOG, GOOGL) YouTube ( GOOG ) in total video revenue this year, TechTarget's ( TTGT ) technology research and advisory unit, Omdia, said.

Projections for 2025 show Netflix ( NFLX ) is pulling ahead, reaching $46.2 billion, the research outfit said early Friday, while adding $43.2 billion from subscriptions and $3.2 billion from advertising will drive the growth.

Meanwhile, YouTube ( GOOG ) will probably generate $45.6 billion, with $36 billion from advertising and $9.6 billion from YouTube Premium, according to Omdia.

YouTube ( GOOG ) led the market with $42.5 billion in revenue, while Netflix ( NFLX ) generated $39.2 billion in 2024.

Netflix ( NFLX ) will likely have over 340 million paying subscribers this year, while YouTube ( GOOG ) continues to dominate in scale, reaching over 2 billion users globally, Omdia said. "As the streaming landscape evolves, Netflix's ( NFLX ) growing ad-supported model and subscriber base could reshape the competitive dynamics of digital video revenue."

Netflix ( NFLX ) and Alphabet did not immediately respond to MTNewswires' out-of-hours request for comment on Omdia's report.