Aug 28 (Reuters) - Netflix ( NFLX ) said on Wednesday it

will launch a sports series titled "Starting 5" that will

showcase behind-the-scenes moments from the National Basketball

Association games' 2023-2024 season.

Streaming services have been increasingly investing in

sports content to drive up viewership and advertising revenue.

Netflix ( NFLX ) signed new content deals with World Wrestling

Entertainment and National Football League this year, expanding

its sports slate with live programming.

The new series will be divided in 10 parts and follow

popular NBA stars Jimmy Butler, Anthony Edwards, LeBron James,

Domantas Sabonis and Jayson Tatum.

Set to premiere on Oct. 9, the series will be produced by

James' digital media company, Uninterrupted, in association with

Barack and Michelle Obama's Higher Ground Productions and former

NFL quarterback Peyton Manning's Omaha Productions.

Netflix ( NFLX ) has had success with behind-the-scenes shows, such

as the 'Formula 1: Drive to Survive' documentary series that

fueled the sport's global popularity.