financetom
Business
financetom
/
Business
/
Netflix to pay as much as $600 million for AI filmmaking firm InterPositive, Bloomberg News reports
News World Market Environment Technology Personal Finance Politics Retail Business Economy Cryptocurrency Forex Stocks Market Commodities
Netflix to pay as much as $600 million for AI filmmaking firm InterPositive, Bloomberg News reports
Mar 11, 2026 1:28 PM

March 11 (Reuters) - Streaming giant Netflix ( NFLX )

will pay as much as $600 million for Ben Affleck's artificial

intelligence filmmaking company InterPositive, Bloomberg News

reported on Wednesday, citing people familiar with the matter.

* The actual price, paid in cash, was less, the report said.

InterPositive's owners are set to earn even more if it meets

certain performance targets.

* The deal, announced last week, signals Hollywood is

warming up to the idea of using AI to create content. Netflix ( NFLX )

did not disclose financial terms of the deal at the time.

* Netflix ( NFLX ) did not immediately respond to a Reuters request

for comment.

* InterPositive is Netflix's ( NFLX ) first acquisition since walking

away from the bidding war for Warner Bros Discovery ( WBD )

after Paramount Skydance's ( PSKY ) offer was deemed superior.

* Oscar-winning actor and director Affleck founded

InterPositive in 2022, using AI to maintain cinematic logic and

fix production issues like lighting errors or missing shots.

Comments
Welcome to financetom comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Related Articles >
Copyright 2023-2026 - www.financetom.com All Rights Reserved