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Netflix to pay as much as $600 million for AI filmmaking firm InterPositive, Bloomberg News reports
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Netflix to pay as much as $600 million for AI filmmaking firm InterPositive, Bloomberg News reports
Mar 11, 2026 1:28 PM

March 11 (Reuters) - Streaming giant Netflix ( NFLX )

will pay as much as $600 million for Ben Affleck's artificial

intelligence filmmaking company InterPositive, Bloomberg News

reported on Wednesday, citing people familiar with the matter.

* The actual price, paid in cash, was less, the report said.

InterPositive's owners are set to earn even more if it meets

certain performance targets.

* The deal, announced last week, signals Hollywood is

warming up to the idea of using AI to create content. Netflix ( NFLX )

did not disclose financial terms of the deal at the time.

* Netflix ( NFLX ) did not immediately respond to a Reuters request

for comment.

* InterPositive is Netflix's ( NFLX ) first acquisition since walking

away from the bidding war for Warner Bros Discovery ( WBD )

after Paramount Skydance's ( PSKY ) offer was deemed superior.

* Oscar-winning actor and director Affleck founded

InterPositive in 2022, using AI to maintain cinematic logic and

fix production issues like lighting errors or missing shots.

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