May 7 (Reuters) - Netflix ( NFLX ) said on Wednesday it

plans to revamp its TV app interface and introduce generative AI

to the iOS mobile platform, allowing users to ask for content in

natural and everyday language.

The updates arrive as the streaming giant seeks to maintain

and expand its market share amid growing uncertainties and

concerns about a potential U.S. recession curbing consumer

spending.

Netflix ( NFLX ) is planning to redesign its TV app homepage, provide

more tailored recommendations to subscribers, and reposition the

search and "My List" options to the top of the interface for

easier accessibility.

In addition, Netflix ( NFLX ) is preparing to roll out upgrades to

its mobile experience in the coming weeks, with plans to test a

vertical feed showcasing clips of shows and movies, allowing

users to tap to watch the full version.

The AI-infused search option for mobile users will allow

members to search for content using natural, conversational

phrases like "I want something funny and upbeat".