LOS ANGELES, June 5 (Reuters) - Netflix ( NFLX )

continues to add more live content for viewers hungry for

real-time entertainment, including the Tyson vs. Paul boxing

match, National Football League games and, most recently, the

"Tudum" live fan event that showcased upcoming TV shows.

"This is the first time we've done the show in this way, a

live format," Shelly Gillyard, VP of Series Marketing for the

U.S. and Canada, told Reuters at the Netflix Tudum fan event

last Saturday.

"Previous years was on the ground fan activations,"

Gillyard added.

Tudum is named after the sound that plays before each

Netflix ( NFLX ) movie and series.

For Netflix ( NFLX ), is was important to ensure that they were

incorporating talent from all over the world for the global fan

event.

More than 100 Netflix ( NFLX ) stars and creators appeared in the

show hosted by actor Sofia Carson, who starred in the airport

thriller "Carry On".

The first two Tudum events took place in São Paulo, Brazil,

in 2020 and in 2023. However, for 2025, it was relocated to Los

Angeles, California.

The 2020 Netflix Tudum in Brazil drew 50,000 people in four

days and the post-COVID numbers for the 2023 Brazil Tudum were

35,000.

Gillyard said the live event could take place somewhere else

in the future and Netflix ( NFLX ) is focused less on where it is held

and more on making it available globally.

With major titles like "Squid Game," "Stranger Things,"

"Wednesday," and "Emily in Paris," combined with a performance

by Lady Gaga, the streamer capitalized on fan interest.

One of the largest draws for viewers was the premiere date

announcements for Emmy award-winning series "Stranger Things."

The livestreamed event revealed that "Stranger Things" will

have a fifth and final season split into three parts, with part

one on November 26, 2025, part two on December 25, 2025 and the

series finale on December 31, 2025.