The government has introduced new rules to regulate social media platforms -- online news companies and over-the-top players like Netflix, Amazon Prime, among others. In an interview to CNBC-TV18, Karan Taurani of Elara Capital, spoke at length about the impact on the industry and listed players.

Share Market Live

NSE

“It’s a welcome move for the industry because the industry wanted this kind of a thing. This is a balanced approach; there is no blanket censorship for the OTT players. There is more of a regulation and some more restriction in terms of content delivered,” said Taurani.

However, according to Taurani, it’s a twofold impact for the broadcasters. “One, the content cost which was seeing a sharp rise over the last 3-4 years since 4G was launched and data consumption has gone off the roof. There will be some kind of arrest there in terms of content cost. Second, we will some opportunity of consolidation here wherein the smaller OTTs which would reply on obscene, nude and violence content may have to shut shops because of strict regulation norms which are there,” he said.

For more details, watch the video

(Edited by : Bivekananda Biswas)

First Published:Feb 26, 2021 4:29 PM IST