May 6 (Reuters) - New York Times ( NYT ) on Wednesday
added digital-only subscribers above estimates, helped by
stronger demand for news as readers closely followed
fast-changing global political and economic developments.
Shares of the Times rose nearly 5% in early trading.
Heightened global tension, including ongoing wars and shifts
in U.S. policies, have kept audiences engaged, prompting higher
news consumption and boosting traffic to the company's digital
platforms.
The New York Times ( NYT ) has steadily positioned itself as a
subscription-first media group, expanding beyond core news into
bundled offerings that include games, lifestyle content and
sports.
The newspaper added 310,000 net digital-only subscribers in
the first quarter, compared with analysts' average estimate of
270,513, according to data compiled by Visible Alpha.