NEW YORK, Aug 26 (Reuters) - Investment firm Fivespan

Partners has built a position in New York Times Company ( NYT )

common stock and plans to push for changes, according to two

sources familiar with the matter, making this the second time in

three years the newspaper has faced an activist investor.

Fivespan founders Dylan Haggart and Sarah Coyne are back at

the New York Times ( NYT ) with suggestions that artificial intelligence

could expand the media company's subscription base, a person

familiar with their thinking said.

In 2022, when they were partners at ValueAct Capital, they

spearheaded the investment firm's campaign at the media company,

urging management to bundle its offerings for faster growth.

Bloomberg first reported Fivespan's new stake on Tuesday.

Representatives for Fivespan and the New York Times ( NYT ) declined

to comment.

The New York Times ( NYT ) stock price climbed nearly 1% shortly

after Tuesday's opening and has gained 87% since August 2022,

when ValueAct first became involved.

The New York Times ( NYT ) has said it is already integrating AI in

the newsroom, including to analyze data and help write article

summaries.

The New York Times Company ( NYT ) has a dual-class share structure

to ensure editorial independence and long-term strategy, with

Class A shares held by the public and Class B shares controlled

by the Ochs Sulzberger family through a trust.

Fivespan was launched last year by Haggart and Coyne. The pair

said they plan to concentrate on investing in mid-sized

companies to work with management teams and boards and help them

improve operations and capital structures.