(Reuters) -The New York Times ( NYT ) forecast third-quarter subscription revenue growth above Wall Street expectations on Wednesday, betting on adding more customers through its bundled offerings.

The NYT has been bundling its core news offerings with lifestyle-focused products such as Wirecutter, sports website The Athletic, and games, including Wordle, to enhance subscriber engagement and diversify revenue streams.

The publisher also offers a wide array of popular podcasts, including The Daily and The Ezra Klein Show, and newsletters such as The Morning and DealBook.

The New York Times ( NYT ) entered into a multi-year agreement with Amazon in May, marking the publisher's first licensing deal specifically focused on generative AI technology.

The publisher expects subscription revenue growth to be between 8% and 10%, compared with analysts' average estimates of a 7.3% rise, according to data compiled by LSEG.