08:33 AM EDT, 07/15/2025 (MT Newswires) -- Nexxen International ( NEXN ) said Tuesday it expects to benefit from the collaboration between Vestel and smart TV platform Vidaa.

The company said it currently holds a roughly 2.4% stake in Vidaa and has a strategic partnership with the smart TV platform, which is set to expire at the end of next year.

Nexxen ( NEXN ) said it struck a non-binding memorandum of understanding with Vidaa in May for the potential extension and expansion of their current partnership for multiple years beyond its existing term.

Connected TV manufacturer Vestel recently signed a deal with Vidaa under which the latter will be the smart TV operating system for Vestel's connected TV original equipment manufacturer base, according to Nexxen ( NEXN ).