Strategic Acquisition Expands Manufacturing Capacity, Creates Jobs and Accelerates Innovation in Ohio

SARASOTA, Fla.--(BUSINESS WIRE)--

Nickolas Asset Management (NAM), together with the Reinhart Family of Companies and Configure Brands, is proud to announce the acquisition of OGO and Medal Technologies in North Baltimore, Ohio. The deal includes a 32,500 sq. ft. production facility, which will immediately expand the company's manufacturing capacity and keep growth rooted in its home state of Ohio.

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The facility will now produce OGO and Medal Technologies’ proprietary product lines, while also absorbing the production of Configure’s 50 Strong brand. This streamlined manufacturing approach is expected to double revenue at the facility. NAM is set to double the facility’s size, double its machine count, and double the number of jobs, driving long-term economic growth for the local community.

“This acquisition is a perfect example of how our shared services model delivers real results,” says Dave Feldman, Group President of Configure Brands. “By combining NAM’s resources with the strengths of OGO and Medal Technologies, we can accelerate production, scale more efficiently, and create new opportunities for our teams and our customers. The commitment to double the facility, the machines, and the jobs is proof that we’re investing for the long term – not just in products, but in people and communities.”

This acquisition was made possible by NAM’s unique model. With centralized shared services – finance, HR, logistics, compliance, engineering, and product development – NAM provides founder-led businesses with the resources to scale seamlessly. Innovation is driven through NAM’s engineering and product development teams, ensuring new ideas are quickly turned into market-ready products across all companies in the portfolio.

“Our core values guide every decision we make – integrity, sustainability, and long-term vision,” said Nickolas L. Reinhart, Founder of Nickolas Asset Management. “Unlike traditional private equity that buys to flip, we buy to hold. We don’t acquire a company unless we plan to own it forever. This expansion is not just about capacity, it is about investing in people, preserving jobs, and fueling growth in Ohio for generations.”

Configure Brands, part of the Reinhart Family of Companies, includes 50 Strong, Polymer Outdoor Products and UtilitySinks.com. With the addition of OGO and Medal Technologies, Configure expands its diverse lineup of proprietary, category-leading products across consumer, industrial, and sustainable markets.

Looking forward, NAM will leverage OGO’s product expertise alongside its innovation engine to expand deeper into high-growth categories such as RV, hunting, fishing, off-grid living, tiny homes, boating, and emergency preparedness.

This acquisition reflects NAM’s long-term commitments:

Supporting Founder Transitions: Ensuring smooth handoffs while protecting employees and customers

Creating Synergies: Shared services and centralized innovation powering faster growth.

Investing Locally: Doubling jobs and capacity in Ohio, where NAM’s roots run deep.

Building for the Long Term: Holding and growing businesses rather than flipping them for the short-term game.

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About Nickolas Asset Management

Nickolas Asset Management is the family office of the Reinhart family, overseeing a diverse portfolio of manufacturing and consumer product companies, including Kreate and Configure Brands. NAM specializes in acquiring and scaling businesses through turn-key bolt-ons, shared back-office services, and engineering-driven product development. Unlike traditional private equity, NAM is a buy-to-hold investor, building companies for enduring value and community impact.

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Source: Nickolas Asset Management